About Us

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Company Overview

Started in 2012, HLAtouch.my, powered by Hong Leong Assurance Berhad ( an insurer licensed under the Financial Services Act 2013 and regulated by Bank Negara Malaysia), is the first online life insurance platform in Malaysia. We believe life insurance products should be easy to understand. At HLAtouch.my, we aim to deliver simple life insurance products to those who prefer to shop in the comfort of their own environment and time without having to speak with sales personnel. Our unique selling propositions are the following:

  • Affordable insurance cover
  • No medical check up
  • Provide tools and information to help you understand your needs and find the right cover.

Buying insurance online is quick and easy. You can get an insurance cover with just five simple steps:

  • Select your desired plan in hlatouch.my
  • Get a quote
  • Complete the compulsory personal info required for the proposal
  • Answer a few simple health questions
  • Pay using either credit card (Visa/Mastercard) or online banking (FPX)

Hong Leong Assurance is one of the largest insurance companies in Malaysia and a member of Hong Leong Financial Group. It is a well-established and respected Malaysian brand offering financial planning and protection solutions to meet the various needs of Malaysians at different cycles of their lives.